As we become more informed about what we put in and on our bodies, we also learn how ingredients affect us. In the world of soap and cosmetics, fragrance has come under scrutiny.
The Truth About Fragrance
Many large corporations cut corners and increase profits by using synthetic chemicals to boost scent strength and longevity. Unfortunately, those synthetics can also impact our health, especially our endocrine system, which produces and regulates hormones.
But does that mean all fragrances are inherently bad? Not necessarily. Fragrance quality and safety depend entirely on the ethics and transparency of the company behind them.
What We Do at Aurora Bath & Beauty
At Aurora Bath & Beauty, I take it a step beyond simply using brands that are free of phthalates and parabens, chemicals that have been associated with endocrine disruption in scientific studies. I also examine the Material Safety Data Sheets for each ingredient to fully understand what compounds are in the fragrances and oils I use.
You Deserve the Best
So when you buy a bar of soap, a stick of deodorant, or a jar of body butter from Aurora Bath & Beauty, you’re getting a thoroughly vetted personal care product. When you see “fragrance” on the label, you can feel confident it’s a thoughtful blend of plant-derived and research-backed scents that work in harmony with your body.
Interested in learning more or have questions about ingredients? Leave a comment below or send me a message. I'm always happy to share more about how and why I do what I do.